About CCVA

Establishment of Cultural Centre of Vijayawada & Amaravati

Our mission has been that of walking the path of uplifting Indian Culture. The Cultural Centre of Vijayawada & Amaravati (CCVA), our not-for-profit organization under Malaxmi Group was inaugurated on 25th January 2015 at Madhu Malaxmi Chambers, Madhu Gardens, Mogalrajpuram, Vijayawada with a noble objective of restoring the declined glory of Indian Culture including Art, Tradition, and Literature.

At CCVA, we are mindful about fading prominence of our vibrant and rich culture due to the outward migration of people. Keeping this as the main center of focus, CCVA actively promotes and engages artists, artisans, writers, poets, performers, and dreamers who are given a remarkable podium to receive exposure for their rare talents.

Over the last few years, we have grown as an independent, self -sustaining organization, gaining the humble reputation of standalone CSR wing that works tirelessly towards establishing a robust podium for rich Indian heritage.

Conducting Cultural Events to Promote Our Heritage

At CCVA, we conduct various events that nurture and promote different forms of arts. We take this as our prime commitment to encourage and push the promising artisans in the region to come out and present their impeccable flair. Over 350 programs have been conducted at our center so far, and many more are to come.

Significant Achievements and Milestones of CCVA

Traversing an incredible three-year journey of promising milestones, the CCVA has constantly been engaging artists, writers, poets, and performers by way of several events and achievements.

Sponsorships to various artisans Literary promotional activities including book launches, poetry reading, poets’ meets, seminars on culture & heritage, etc Strong initiator and crusader of ‘Amaravati Art Biennale’, a celebration of art and cultural exchange from various parts of India and the World.

Encouragement and felicitation to artisans of Kondapalli wooden toys, Pedana Kalamkari and Nimmala Kunta Leather Puppetry.

Consultancy and advisory services to the Government of Andhra Pradesh and various statutory bodies in the fields of art, culture, and literature.

Prestigious collaborations/tie-ups/ associations/MoUs with various national and in terna tional art and cultural organizations across the world.

Continuous commitment to restore archeologically significant ancient temples at Pedamddali village at Krishna District, AP Performances/demonstration and display of paintings on themes of culture, tradition and contemporary trends for enhancing their reach to both art lovers and the general public.

Organizing of events to recognize and appreciate artists and artisans by various dignitaries including Ministers and officers of Govt. of Andhra Pradesh and Govt. Of India and Members of Parliament and Members of Legislative Assembly.

About Team

Harish Chandra Prasad


Sri Harish Chandra Prasad founded the Malaxmi Group in 2006 to develop infrastructure and core sector projects. He is a founder member of Malaxmi Foundation and The Cultural Centre of Vijayawada & Amaravati (CCVA) through which he inspires to give back to the society. He was the former chairman of CII Andhra Pradesh. He was a member of AP Chief Minister’s Advisory Council for Promoting the investments in the State.
Young Presidents Organization (YPO).

Dr. Tejaswini Yarlagadda

Managing Trustee

Dr. Tejaswini Yarlagadda is the Executive Director of Malaxmi group and heads the Treasury Management of the Malaxmi group. She is also the Managing Trustee of the Malaxmi foundation & CCVA, where she ensures the planning and implementation of various cultural, educational and sports-related programs.

Dr. Tejaswini was the Chairwoman of Indian Women Network – Telangana and a member of the FICCI Ladies Organization. She obtained her Master of Arts, M.Phil, and Ph.D. from the University of Hyderabad. She was the recipient of the university gold medal for her outstanding performance in Master of Arts.


Chief Executive Officer

Dr. E. Sivanagi Reddy has travelled extensively all over the world over the last 35 years and is an active crusader of art, culture, literature and sculpture. Dr Reddy obtained his PhD from the University of Hyderabad, graduated in MBA from MS University and MTM from MK University of Tamil Nadu. He is on the Advisory Board of the Salar Jung Museum, Hyderabad. He is also a member of the Amaravati Heritage City, a project of the Ministry of Urban Development (Heritage City Division), Government of India.

Few incredible feathers in his cap:

  • More than 35 years of service in the Government of Andhra Pradesh and India.
  • Honored with designations Professor, Dean and Director of National Institute of Tourism and Hospital Management.
  • Served as the Officer on Special Duty (OSD) with Dept of Archeology & Museums, Govt of Andhra Pradesh.
  • Served as Director, State Gallery of Arts, Hyderabad
  • Conferred various coveted titles, including ‘Vastusilpa Vachaspati’ ‘Kalaratna’ and ‘Sthapati’ for his outstanding contribution in the fields of architecture and sculpture.
  • Authored over 85 books and more than 500 articles on Buddhism, art, archaeology, history, heritage